Category: Social Media

  • Master’s Thesis Status: COMPLETED!

    Master’s Thesis Status: COMPLETED!

    All 110 pages of my master’s thesis on location-based marketing were submitted to NC State’s Research Advisor for the Global Luxury Management program on Tuesday, August 30, 2016. I’m pleased to say that all of the hard work that went into preparing a project of this size paid off with…

  • Why Do Audiences Engage on Social?

    I stumbled upon this Prezi presentation I created for the Great Raleigh Chamber of Commerce annual biz expo last year, and though it was still valuable enough today to share. One of the big takeaways? Why people engage on social – and ways your brand should capitalize on these opportunities.…