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Professional Bio

Lisa Jeffries, a 2007 graduate of N.C. State University’s College of Textiles and College of Management, has been working in marketing since 2005. Jeffries opened her own firm, Raleighwood Media Group + Raleighwood Event Group, in 2008, where she has helped numerous individuals, businesses, and non-profit organizations over the years with extensive marketing plans and professionally-executed events. Additionally, Jeffries served for four years as the marketing manager at WRAL.com, which boasts over 100 million page views and a unique audience of over 4 million readers every month. Her professional work experience ranges from small, independent, family-owned businesses to high-growth tech startups.

Well known for word of mouth advocacy for local businesses and making an introduction to friends that can further each of their business interests, Lisa’s passion for digital marketing and new media opportunities is unlike any in her industry. Jeffries’ favorite philanthropic organizations include SPCA of Wake County, Band Together, Raleigh Rotaract, Transitions LifeCare (formerly Hospice of Wake County), and many more.

In her free time, Lisa enjoys spending quality time with her dogs Delta, Tank, and Mason. She also enjoys visiting with local restaurants and bars (Bida Manda and An are two of her local favorites for cuisine, The Wine Feed for after work drinks) and cheering on the NC State Wolfpack, no matter the season. You can follow her on Twitter professionally (@rmg_reg) and personally (@ncsulilwolf), as well as read her local shopping blog at iheartretail.com.

Lisa’s specific areas of expertise include new media and experiential marketing for retail, hospitality, and service-based businesses. She is passionate about her clients, cheering on the Wolfpack, country music, and rescuing animals. She is also co-founder of the Raleigh Food & Wine Festival.

A lifelong learner, Lisa completed a dual-master’s degree program in Global Luxury Management (GLM) – a specialized option within the one-year Master of Global Innovation Management program at North Carolina State University’s Poole College of Management in 2016. Learn more about the NC State GLM program here.

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