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Category: Marketing

  • Master’s Thesis Status: COMPLETED!

    Master’s Thesis Status: COMPLETED!

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    Lisa Jeffries Nobling

    All 110 pages of my master’s thesis on location-based marketing were submitted to NC State’s Research Advisor for the Global Luxury Management program on Tuesday, August 30, 2016. I’m pleased to say that all of the hard work that went into preparing a project of this size paid off with…

  • New Headshots

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    Lisa Jeffries Nobling

    I love having the opportunity to work with great photographers – and I’ve had my fair share these past few months. There’s nothing like having a well-done headshot in your back pocket anytime you’re applying for speaking engagements and the like and I’m lucky to say I have a nice…

  • Why Do Audiences Engage on Social?

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    Lisa Jeffries Nobling

    I stumbled upon this Prezi presentation I created for the Great Raleigh Chamber of Commerce annual biz expo last year, and though it was still valuable enough today to share. One of the big takeaways? Why people engage on social – and ways your brand should capitalize on these opportunities.…

  • The Evolution of CRM

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    Lisa Jeffries Nobling

    Author’s Note: Below is a short essay I submitted as part of an exam for the “Business Relationship Management” course I am currently taking as part of the NC State University Master’s of Global Luxury Management program. Prior to the proliferation of computers, cloud-based software, and analytics in our daily…

  • What I’ve Been Up To: November Edition

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    Lisa Jeffries Nobling

    Once we get into the holiday season, it seems like time flies even faster than it already does. Much of my November was spent planning and working on large-scale annual productions, not the least of which wrapped up last weekend and tonight: the sixth annual iheartretail.com Black Friday, Small Business…

  • What I’ve Been Up To: October Edition

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    Lisa Jeffries Nobling

    October flew by because it was packed with things to do, places to be, and people to see. My favorite ways to fill up a busy schedule! Johnnie Bud and I spent the first weekend of October visiting my little sister Mandy and her other half Joe up in Delaware…

  • What I’ve Been Up To: Quarterly Edition

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    Lisa Jeffries Nobling

    I can’t believe that July, August and September have flown by so fast, that I didn’t even get the chance to write monthly recaps. (Let’s write that off to beautiful NC weather keeping my weekends and evenings booked solid.) Since we’re talking about the last three months as a whole,…

  • Can a Blog Post from 2010 Still Be Relevant?

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    Lisa Jeffries Nobling

    You tell me! I stumbled upon this guest post I wrote on behalf of the Shoeboxed.com team “way back” in 2010: Why Your Visitors Hate Your Stock Photography. It is featured on BoostSuite.com and I’m happy to say I believe the takeaways are still relevant today. I’d love to hear…