Fredās Beds Continues Partnership with NC Komen for the Cure as First Corporate Sponsor for Sleep-In for the Cure
Raleigh, NC ā In 2007, Fredās Beds celebrated the grand opening of their 11th store during the months of October and November with a special shopping campaign that benefited the NC Triangle Affiliate of Susan G. Komen for the Cure. In continuing that partnership, Fredās Beds Vice President, Lisa Stansbury, has announced that Fredās Beds has joined the NC Triangle Affiliate of Susan G. Komen for the Cure in celebrating the 25th anniversary of the Susan G. Komen Race for the CureĀ® series. Fredās Beds is the first-ever, and sole sponsor of Sleep-In for the CureĀ® for the Komen NC Triangle Affiliate.
For race-day participants who arenāt spending the morning catching up on their beauty sleep, the Raleigh-based specialty sleep store, with locations across the state from Kannapolis to Wilmington, will be on-site at the race with a special display of their most popular futons and coordinating covers with a special emphasis on the color pink. Giveaways and special contests are just part of the line-up during the special event. The family-owned business is also looking forward to being able to connect with this very important part of their community in such a personal setting. āThis is such a unique way for us to connect with our customersā, says Lisa Stansbury. āIt is one thing to raise awareness about breast cancer and the dedication to finding a cure in our storesā, she says, ābut this is an opportunity for us to stand along side so many other individuals, groups, and businesses who share the same vision of a world without breast cancer.ā
Savvy-shoppers may have noticed that pink striped futon covers arenāt the only tool used by Fredās Beds to highlight their dedication to the search for a cure for breast cancer: the newest locations in Wilmington and Garner, NC both sport pink parking lot lines. These bright parking lots not only create a positive vibe when shopping for specialty sleep products, but also remind consumers who notice the bright color, of the importance of early detection in the fight against breast cancer.
āWe have been really inspired and humbled by the support that weāve received from our customers and our peers in this industryā, Stansbury says, āand we were thrilled to have another opportunity to work with the NC Triangle Affiliate of Susan G. Komen for the Cure in a new capacity. From a marketing-perspective, you could not ask for a better fit for Sleep-In for the Cure than Fredās Beds and the importance of sleep for your health. From a family perspective, I could not ask for a better way to honor my Grandmother and other close friends.ā
Sleep-In for the CureĀ® gives interested participants a unique opportunity to support the race while not actually being in attendance. āAs a working-woman, with a busy schedule like so many other people, I encourage those who want to support the Susan G. Komen Race for the CureĀ®, but who may not have the time or the availability on June 14th, to consider Sleep-In for the CureĀ® as an alternativeā, says Stansbury. Interested participants can register to Sleep-In for the CureĀ® and not only receive an event t-shirt and support the cause, but also get their beauty sleep.
For more information about Fredās Beds, contact Vice President, Lisa Stansbury at LisaStansburyFB@BellSouth.net or visit their website at http://www.fredsbedsonline.com/.
For more information on the NC Triangle Affiliate of Susan G. Komen Foundation for the Cure, call 919-493-CURE (2873) or visit their website at www.komennctriangle.org/.
About Fredās Beds
Fredās Beds is a specialty sleep store founded in 1985 at the N.C. State Fairgrounds by owner Frank Stansbury. Since then, the company has grown to become a local, award-winning favorite of customers in search of a knowledgeable bedding retailer with a commitment to unparalleled customer service. Fredās Beds boasts 16 reader-selected awards from such publications Metro, Encore, Wilmington Star, Independent Weekly, and others. With 9 locations throughout North Carolina (including Raleigh, Wilmington, and Greenville), there is almost always a Fredās Beds close by where buyers can trust that ānobody knows beds like Fredā! For locations, hours and additional information, please visit Fredās Beds online at http://www.fredsbedsonline.com/.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the worldās largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 IāM AWARE.
And once again (like in my other blog), in the interest of full-disclosure: I wrote and distributed this press release for Fred’s – but it’s totally blog worthy!
