Tag: Lisa Jeffries
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I’m a Starwoods Faithful
There’s something about brand loyalty – it gets in your veins – the very DNA of how luxury consumers consume. And when you find out one of your beloved brands is going to be absorbed by a larger in the industry? Talk about a gut punch. “Somewhere between their Westin Heavenly Beds and the room’s…
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The Evolution of CRM
Author’s Note: Below is a short essay I submitted as part of an exam for the “Business Relationship Management” course I am currently taking as part of the NC State University Master’s of Global Luxury Management program. Prior to the proliferation of computers, cloud-based software, and analytics in our daily working lives, CRM systems were…
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NC State Global Luxury Management Summer Reading Review
My acceptance into grad school came with a summer reading list comprised of several digital PDF articles and three books. In light of orientation beginning tomorrow, I hopped on Periscope for a few minutes to share the books and my take on them, as well as to suggest two articles for further reading in the…
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Back to School
Think this is a post about sending a mini off to elementary school? Not so much. It’s me who is heading back to school! This fall (as in, starting next week!), I’ll be back at NCSU to get my master’s degree in Global Luxury Management – it’s a full-time program, but I’ll be maintaining my…
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What I’ve Been Up To: Quarterly Edition
I can’t believe that July, August and September have flown by so fast, that I didn’t even get the chance to write monthly recaps. (Let’s write that off to beautiful NC weather keeping my weekends and evenings booked solid.) Since we’re talking about the last three months as a whole, let’s just take a look…
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Can a Blog Post from 2010 Still Be Relevant?
You tell me! I stumbled upon this guest post I wrote on behalf of the Shoeboxed.com team “way back” in 2010: Why Your Visitors Hate Your Stock Photography. It is featured on BoostSuite.com and I’m happy to say I believe the takeaways are still relevant today. I’d love to hear your thoughts…