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Tag: Lisa Jeffries

  • Why Do Audiences Engage on Social?

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    Lisa Jeffries Nobling

    I stumbled upon this Prezi presentation I created for the Great Raleigh Chamber of Commerce annual biz expo last year, and though it was still valuable enough today to share. One of the big takeaways? Why people engage on social – and ways your brand should capitalize on these opportunities.…

  • I’m a Starwoods Faithful

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    Lisa Jeffries Nobling

    There’s something about brand loyalty – it gets in your veins – the very DNA of how luxury consumers consume. And when you find out one of your beloved brands is going to be absorbed by a larger in the industry? Talk about a gut punch. “Somewhere between their Westin…

  • The Evolution of CRM

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    Lisa Jeffries Nobling

    Author’s Note: Below is a short essay I submitted as part of an exam for the “Business Relationship Management” course I am currently taking as part of the NC State University Master’s of Global Luxury Management program. Prior to the proliferation of computers, cloud-based software, and analytics in our daily…

  • NC State Global Luxury Management Summer Reading Review

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    Lisa Jeffries Nobling

    My acceptance into grad school came with a summer reading list comprised of several digital PDF articles and three books. In light of orientation beginning tomorrow, I hopped on Periscope for a few minutes to share the books and my take on them, as well as to suggest two articles…

  • Back to School

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    Lisa Jeffries Nobling

    Think this is a post about sending a mini off to elementary school? Not so much. It’s me who is heading back to school! This fall (as in, starting next week!), I’ll be back at NCSU to get my master’s degree in Global Luxury Management – it’s a full-time program,…

  • What I’ve Been Up To: November Edition

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    Lisa Jeffries Nobling

    Once we get into the holiday season, it seems like time flies even faster than it already does. Much of my November was spent planning and working on large-scale annual productions, not the least of which wrapped up last weekend and tonight: the sixth annual iheartretail.com Black Friday, Small Business…

  • What I’ve Been Up To: October Edition

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    Lisa Jeffries Nobling

    October flew by because it was packed with things to do, places to be, and people to see. My favorite ways to fill up a busy schedule! Johnnie Bud and I spent the first weekend of October visiting my little sister Mandy and her other half Joe up in Delaware…

  • What I’ve Been Up To: Quarterly Edition

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    Lisa Jeffries Nobling

    I can’t believe that July, August and September have flown by so fast, that I didn’t even get the chance to write monthly recaps. (Let’s write that off to beautiful NC weather keeping my weekends and evenings booked solid.) Since we’re talking about the last three months as a whole,…

  • Can a Blog Post from 2010 Still Be Relevant?

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    Lisa Jeffries Nobling

    You tell me! I stumbled upon this guest post I wrote on behalf of the Shoeboxed.com team “way back” in 2010: Why Your Visitors Hate Your Stock Photography. It is featured on BoostSuite.com and I’m happy to say I believe the takeaways are still relevant today. I’d love to hear…

  • What I’ve Been Up To: June Edition

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    Lisa Jeffries Nobling

    Truth be told, June wasn’t as professionally exciting as May was, but it was still one heck of a busy month. I can’t believe we’re already looking the 4th of July holiday smack in the face! Started June with Charlotte and Jeff’s wedding, which meant quality time with a few…