Tag: #EverydayLuxe
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I’m Living in France – and Drinking Less Wine Than Ever
I’ve been in the south France for nearly a month and I’ll be here off and on through the end of April finishing my dual master’s degree in Global Luxury Management. You’d think while I’ve been here that I would have had more than my fair share of wine already, right? Wrong. In fact, I’ve…
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I’m a Starwoods Faithful
There’s something about brand loyalty – it gets in your veins – the very DNA of how luxury consumers consume. And when you find out one of your beloved brands is going to be absorbed by a larger in the industry? Talk about a gut punch. “Somewhere between their Westin Heavenly Beds and the room’s…
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The Evolution of CRM
Author’s Note: Below is a short essay I submitted as part of an exam for the “Business Relationship Management” course I am currently taking as part of the NC State University Master’s of Global Luxury Management program. Prior to the proliferation of computers, cloud-based software, and analytics in our daily working lives, CRM systems were…
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M.Gemi Brings Fine Italian Shoes Direct to Consumers at a Fast Fashion Pace
Imagine: A shoe you purchased online that actually fits! Add to that, fine Italian craftsmanship and a price point that didn’t set you back an entire paycheck. That’s the goal of M.Gemi and they’re making headlines in big media as a result. (Business Insider, Fast Company, Entrepreneur, Boston Magazine) The latest in a long line…
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Back to School
Think this is a post about sending a mini off to elementary school? Not so much. It’s me who is heading back to school! This fall (as in, starting next week!), I’ll be back at NCSU to get my master’s degree in Global Luxury Management – it’s a full-time program, but I’ll be maintaining my…