Author: Lisa Jeffries Nobling
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Super Bowl Ads 2018
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I have to admit, I’m a purist – I don’t want to see a sneak preview of any spoilers of this year’s Super Bowl ads. I would rather watch them live during the big game as they were intended to be. Budweiser – “Stand By You” When I saw this…
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Master’s Thesis Status: COMPLETED!
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All 110 pages of my master’s thesis on location-based marketing were submitted to NC State’s Research Advisor for the Global Luxury Management program on Tuesday, August 30, 2016. I’m pleased to say that all of the hard work that went into preparing a project of this size paid off with…
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New Headshots
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I love having the opportunity to work with great photographers – and I’ve had my fair share these past few months. There’s nothing like having a well-done headshot in your back pocket anytime you’re applying for speaking engagements and the like and I’m lucky to say I have a nice…
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Disconnect
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The Wall Street Journal recently reported that Time Warner is in talks to invest in Hulu and has told Hulu’s owners that it wants to curtail current-season TV episodes, which Hulu now makes available as early as the next day. – via NewsObserver.com: “TV producers may start making you wait…
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Anna Wintour – Always Keeping It Real
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From the NYTimes.com piece, “Conde Nast Adapts to New Forces, Leaving Some Employees Unsettled“: “I am decisive, you know. I don’t believe in wasting anybody’s time. I like to be honest. I like to be clear. In my own personal career, I have felt almost the most difficult thing to…
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I’m Living in France – and Drinking Less Wine Than Ever
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I’ve been in the south France for nearly a month and I’ll be here off and on through the end of April finishing my dual master’s degree in Global Luxury Management. You’d think while I’ve been here that I would have had more than my fair share of wine already,…
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I’m a Starwoods Faithful
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There’s something about brand loyalty – it gets in your veins – the very DNA of how luxury consumers consume. And when you find out one of your beloved brands is going to be absorbed by a larger in the industry? Talk about a gut punch. “Somewhere between their Westin…
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The Evolution of CRM
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Author’s Note: Below is a short essay I submitted as part of an exam for the “Business Relationship Management” course I am currently taking as part of the NC State University Master’s of Global Luxury Management program. Prior to the proliferation of computers, cloud-based software, and analytics in our daily…
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M.Gemi Brings Fine Italian Shoes Direct to Consumers at a Fast Fashion Pace
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Imagine: A shoe you purchased online that actually fits! Add to that, fine Italian craftsmanship and a price point that didn’t set you back an entire paycheck. That’s the goal of M.Gemi and they’re making headlines in big media as a result. (Business Insider, Fast Company, Entrepreneur, Boston Magazine) The…